Positive Youth Development

Philip Morris USA has been investing in positive youth development since 1998 to address the issue of underage tobacco use. In addition to responsible marketing practices, they support evidence-based programs that emphasize protective factors and reduce risk factors for young people. Their Success360° initiative focuses on middle school students and collaborates with leading youth-serving organizations to provide mentoring, substance abuse prevention, and tobacco cessation programs. They are actively supporting prevention and cessation efforts in 20 states with high youth tobacco use rates, pursuing an integrated approach and seeking additional funding partners.