The Garrity Perception Survey (GPS) is the premier resource for understanding New Mexico residents. Since 2011, the annual survey measures whom residents trust, which industries are favorable, and how residents access news and information. The 2023 edition will be released in July 2023.
The unique survey provides insights into how New Mexico residents’ views can vary based on their geography and demographics. It is a proven commodity in developing successful communications plans that connect with target audiences.
In addition to surveying New Mexico residents on the favorability of 17 industries and institutions, The Garrity Group commissioned Research & Polling to also query residents’ trust of 15 people and professions, how residents access news and information and what kind of trust they place in those media sources.
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