You have a name, you have a business, you have ads. But how does your customer know you are you?
A distinct identity for your brand is essential to break through the noise in todays marketplace. Over ten years ago Yankelovich, Inc. claimed the average modern person saw 5,000 ads per day! No doubt that number has gone up significantly as people spend more time online.
Your customer needs to recognize you every time they see your brand. Every touch and impression needs to make an impact. By developing a thoughtful brand identity you give your audience a lasting first impression and build from there.
The marketing adage known as the Rule of 7 tells us customers need to see and hear you seven times before they will buy. Your brand identity tells them its you.
A brand is a complex experience of many things. One of the first ways a brand is identified is through use of a logo and color palette, so we start there.
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