When you’re starting a business, your greatest asset isn’t just your idea; it’s your people. Your social network of friends, family, and former colleagues can play a huge role in helping your venture take off. These connections offer honest feedback, open doors to mentors, coaches, employees, and even your first customers or investors. At the beginning, when capital and traction are limited, your relationships are everything. By investing in and growing your network, you’re laying the groundwork for long-term success.
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